Online lead generation is founded on demonstrating expertise and building trusting relationships.
1. Lead Generating Website:
A lead generation website will have a user-friendly description of what you do (value proposition) and (in a matter of seconds) identify key problems or needs you can solve. A lead generating website is one which provides easy access to valuable information, offers opportunities to sign up and provides an effortless contact method.
2. Search Engine Optimization (SEO):
If you know how to use SEO to your advantage, you will end up on your prospects’ shortlist when they search for answers or solutions to their problems. Because what is one thing most of your potential clients have in common today is They will use a search engine to find an answer. SEO can help you use the right tools to guide your ideal clients to your content online.
3. Online Networking: This may sound odd but this is what those social media tools are for in your marketing strategy. The success you have on social media is dependant on the quality of your networking.
3. Online Networking: This may sound odd but this is what those social media tools are for in your marketing strategy. The success you have on social media is dependant on the quality of your networking.
4. Blogging:
The tricky part about blogging is that even though a blog doesn’t generate many direct leads, it’s still the most effective driver of leads to a website. A blog is directly connected to your SEO and increases your chances of being found online. Moreover, you can use social media, bookmarking websites and article directories to promote your blog further.
5. Webinars:
A webinar is an online version of a seminar in which, through displaying expertise or “thought leadership”, you can generate leads. Via the online registration, you can collect the basic information of the attendees and present educational and interesting topics to them.
6. eBooks/White papers:
eBooks and White papers are basically another way for you to demonstrate expertise and thought leadership (a white paper is typically shorter than an eBook). Pick subjects that are relevant to your target market, provide information regarding their common challenges or needs. This is one of the most common techniques for lead generation because it establishes credibility and attracts qualified leads.
7. Online Marketing Videos:
It is one of the perfect marketing mediums you can use to build credibility and get referrals. Have a client provide a testimonial or introduce your team with a video or explain some of your business’ more complex services with the advantage of the visual storytelling method. Online videos can play a tremendous role in lead nurturing.
8. eNewsletter:
There are many benefits to using a newsletter – you can spread educational content, make special offers and this way build a good subscriber list.
9. Pay Per Click (PPC) Advertising:
One way to land straight on your prospects’ radar is to have a direct control over the keywords you’re being discovered by, i.e. buy your way into the search results for the keywords that are most relevant to your business. With PPC you pay when someone clicks on your link and it’s completely trackable and measurable.
