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What is Accounting, Types of accounting, Terminology of Accounting

Accounting and Financial Analysis  Introduction to Basic Concepts: Financial Accounting: Cost Accounting: Management A…


Accounting Standard and List of Indian All Accounting Standard

TOPICS TO BE STUDIED: What is the accounting standard List of Indian accounting standard List of international accounting standar…


Ratio Analysis: Meaning, steps, forms, prerequisites, significance, advantages

RATIO ANALYSIS The Ratio Analysis has emerged as the principal technique of the Analysis of Financial Statement. A ratio is a rel…


Accounting : Meaning,Characteristics, users

Meaning of Accounting Accounting is best understood as the language of business. It communicates the results of the business. To …


Difference between a Trial Balance and Balance sheet

Difference between a Trial Balance and Balance sheet A Trial Balance can be distinguished from the Balance Sheet as under: …


Cash Flow Statement: Everything you need to know

The fund flow statement, deals with the movements of funds in terms of working capital i.e. current assets less current liabilities. Howev…


Online Lead Generation Techniques

Online lead generation is founded on demonstrating expertise and building trusting relationships. 1. Lead Generating Website:  A lead g…


The Typical Customer Journey

Stage1) Brand/product awareness: The journey stage when the potential customer develops awareness of a brand or product. These are impr…


Customer engagement: Everything you need to Know

Customer engagement  (CE) is the engagement of customers with one another, with a company or a brand. The initiative for engagement ca…


Online versus traditional consumer

Online versus traditional consumer Technology adoption ◦      Online consumer is best predicted by Internet self-efficacy, followed b…


The digital consumer and their types

—   The first thing to realize about digital consumers is that there’s basically no such thing. —   The customers and prospects marke…