FDI with Alliances




Merger - A merger is a combination of two or more businesses into one business. Laws in India use the term 'amalgamation' for merger.
In a merger, two organizations join forces to become a new business, usually with a new name. Because the companies involved are typically of similar size and stature, the term "merger of equals" is sometimes used – Example Daimler and Chrysler

Acquisition – In an acquisition, on the other hand, one business buys a second and generally smaller company which may be absorbed into the parent organization or run as a subsidiary. A company under consideration by another organization for a merger or acquisition is sometimes referred to as the target. Example Tata acquires Jaguar

Acquisition has become a popular mode of entering foreign markets mainly due to its quick access. Acquisition strategy offers the fastest, and the largest, initial international expansion of any of the alternative.

Acquisition has been increasing because it is a way to achieve greater market power. The market share usually is affected by market power. Therefore, many multinational corporations apply acquisitions to achieve their greater market power, which require buying a competitor, a supplier, a distributor, or a business in highly related industry to allow exercise of a core competency and capture competitive advantage in the market.

On the other hand, there are many disadvantages and problems in achieving acquisition success.
Integrating two organizations can be quite difficult due to different organization cultures, control system, and relationships. Integration is a complex issue, but it is one of the most important things for organizations.

·   By applying acquisitions, some companies significantly increased their levels of debt which can have negative effects on the firms because high debt may cause bankruptcy.
·   Too much diversification may cause problems. Even when a firm is not too over diversified, a high level of diversification can have a negative effect on the firm in the long-term performance due to a lack of management of diversification.
Joint venture - There are five common objectives in a joint venture: market entry, risk/reward sharing, technology sharing and joint product development, and conforming to government regulations. Other benefits include political connections and distribution channel access that may depend on relationships Such alliances often are favorable when – Example Hero Honda, Maruti Suzuki

·                        The partners' strategic goals converge while their competitive goals diverge
·                        The partners' size, market power, and resources are small compared to the Industry leaders
·                        Partners are able to learn from one another while limiting access to their own proprietary skills

The key issues to consider in a joint venture are ownership, control, length of agreement, pricing, technology transfer, local firm capabilities and resources, and government intentions. Potential problems include

·                        Conflict over asymmetric new investments
·                        Mistrust over proprietary knowledge
·                        Performance ambiguity - how to split the pie
·                        Lack of parent firm support
·                        Cultural clashes
·                        If, how, and when to terminate the relationship