Cash Flow Statement: Everything you need to know

The fund flow statement, deals with the movements of funds in terms of working capital i.e. current assets less current liabilities. Howev…


Online Lead Generation Techniques

Online lead generation is founded on demonstrating expertise and building trusting relationships. 1. Lead Generating Website:  A lead g…


The Typical Customer Journey

Stage1) Brand/product awareness: The journey stage when the potential customer develops awareness of a brand or product. These are impr…


Customer engagement: Everything you need to Know

Customer engagement  (CE) is the engagement of customers with one another, with a company or a brand. The initiative for engagement ca…


Online versus traditional consumer

Online versus traditional consumer Technology adoption ◦      Online consumer is best predicted by Internet self-efficacy, followed b…